Multidimensional Scope of Triz Innovation Theory

TRIZ, a Russian Acronym means “theory of inventive problem solving”. Triz theory implementation paves the way for efficient problem solving through innovative approaches. Activities in an oriented organization are influenced by the hundreds of patented innovations made by others. The Triz experts analyze the thousands of previous innovations related to particular concern for devising the most viable solution. Today, numbers of leading organizations accept ‘Triz’ as the most effective problem solving and innovation methodology.

Triz Innovation- Scope and Benefits:

TRIZ implementation enables the organizations to become innovative with an edge in finding the robust solution to toughest problems. Most of the inspired decisions are data-driven; so, these remain effective for long period. Triz concept helps the organizations to formulate the innovation strategy for the guided efforts.

The theory of innovation is getting wide-scale popularity and acceptance because of being historically proven for efficiency. Triz is a set of advanced management tools widely used to tackle the new problems through a directed and systematic strategy. TRIZ is useful for not only the product development and quality improvement but it guides to improve the operational environment as well. The more in commonly experienced benefits of Triz implementation for problem-solving are:

  • Guided approach for innovative development
  • Faster improvement in response to feedback reports
  • Quick removal of in-competitive aspects/features
  • Cost reduction in innovative activities
  • Technology forecasting for safe sailing through competitive marketing environment
  • Competitive edge because of delivering the innovative product in the line of customers’ expectations

Involvement of Triz Consultant for Guided Triz Orientation:

The very first step of hired Triz Consultant is to assess the current efforts for R&D and innovation. At this stage, the new opportunities are explored to align the activities with the defined mission and vision of the organization. After assessment stage, the next step is planning for the engagement and program management for the identified project. Infrastructure development to carry on the efforts is also the part of activities under the planning stage. The third step of Triz implementation is to develop the capabilities through training and workshops conducted by the subject experts.

The progress is monitored by the Experts through tests and projects assignment. The capability development process is a time taking procedure; the duration may be 4-5 months or more. The assessment reports help the professionals to decide the sustainable practices for the long-term goals. Involvement of Triz Innovation experts is a comprehensive training program for the key employees who are responsible for the prompt problem solving to ensure the unabated journey to offer the innovative quality product at competitive price.

During the training programs, the participants identify their shortcomings, learn, develop the capabilities and get the confidence.TRIZ methodology has been proved equally beneficial for the manufacturing units and the service-oriented businesses.

8 Most Important Inventions of The 21st Century

According to history and extensive research, human beings are the most intelligent and curious living organisms on the entire planet, and due to this reason, we are capable of inventing new things. From the age of the caveman who forged the first sharp-edged tool, down to the development of the internet and power grids, numerous advancements are uniquely ground-breaking.

Barely twenty years into the new millennium, this century has already displayed profound inventions reminding us that creativity and curiosity in the human brain will always explore for fresh technology and innovations. Below are eight spectacular innovations of the 21st century


It’s a software or application that was first launched in the year 2005, allows one to watch videos of favorite songs, movies, documentaries, or just any interesting video that has been uploaded in you tube. This enables people to watch both cultural and social change as well stupid, hilarious and even sensational things and phenomena in this century. All these thanks to you tube.

Tooth Sensor

A couple of scientists and researchers at the National Taiwan University came up with a “tooth sensor,” an accelerometer-based oral sensual technology that detects how one uses the mouth based on the movement of the teeth. This provides doctors with information on the patient’s eating habits, dental hygiene, and general health.

Camera Pill

This unbelievable invention will and have solved most of the problems faced by victims of gastroscopy. This century’s patients who suffer from ulcers and similar cases only need to swallow this pill containing a microscopic camera rather than going through an invasive probe.

Bio-Artificial Liver Device

This incredible life-rejuvenating artificial device has revived the hopes of patients suffering from acute liver failure. The BAL is not made to substitute the liver and its functions completely, but it serves as a supportive device by ensuring better and quality living until that time when a transplant is found.

Hybrid Vehicles

This century has brought cars that have the capability of using two energy sources; this provides a cleaner and sustainable environment than the normal cars. By use of electricity to charge batteries that the cars run on, air pollution is reduced significantly.

Indoor Clouds

Since 2010, an Amsterdam artist by the name Berdnaut Smilde has been creating indoor clouds. These clouds are not permanent but last for some time, this invention excites people because of the almost-real photos, and could also be utilized in the film industry.

The Invisible Skyscraper

This majestic tower in South Korea has been included in the Times magazine’s best inventions.  The Tower Infinity self-effacingly provides a vivid view of the sky behind for some hours of the day. Engineers around the globe are hailing it as an architectural miracle that has revolutionized the world of engineering.

Birth Control Patch

This technology was designed to help couples enjoy a more tranquil sex life. The patch is stuck under the skin in women and prevents unwanted pregnancies, they’ve been around for years and are considered very convenient, safe and effective. Doctor’s prescription is mandatory, then ladies you are good to go.

Is Society Being Controlled By the Media?

Many people believe that the society is controlled by the media. For some, it’s a bit hard to say what original means because everything you wear, eat, listen to, and act are the things that you’ve seen not things that you’ve invented. It’s a prime example of how media controls the society.

News media will tell you the news, tell people what’s important, and what to listen to. Fashion designers, on the other hand, control what you wear. If you’re in the club listening to music and had couple of drinks, a particular song will make you act crazier, controlling your behavior.

Screens Surrounding the GlobePeople are surrounded by different forms of media, regardless of where you go. From watching televisions to travelling in your car, you will encounter a kind of message that somebody wants you to take notice of.

If you think that the media you encounter during your typical day, it might encompass internet, radio, TV, advertising signs or posts, email, and messages in the workplace. Constant bombardment of messages both subliminal and conscious, enters one’s brain in an ordinary day.

You might think that you choose to ignore the information that enters your conscious mind, yet each time you hear or see some kind of media your brains register it. Therefore, if you’re exposed to something often, your subconscious will recognize that message. The messages from those who produce the media might be anything from a public service announcement providing you a kind of service through telling how good some products are and that you should purchase it. With the media messages being an essential part of communication, it’s no longer a surprise that most people are being controlled by the media.

If somebody controls media distribution, they might find that they accumulate lots of government friends due to the reason that government like every media message that involves them in portraying them in a light to public. Bad media coverage may break or make a government. That is the reason why there’s no doubt that the news media and government have a close relationship. But, why would people believe what media shows?

There are some people who wanted to stick with the truth and ignore the things that would just confuse them. However, since media is powerful and almost everyone is being controlled by it, there’s a higher chance to be part of a media-controlled society. Regardless of how you stick with the truth, if most of your friends or closest family members believe the opposite things, you might as well believe what the media tells you. If you don’t want this to happen, it’s best to find out the real story behind a message. Take note, media is also controlled by human beings. And as a human being, there’s still something you can do about it and that is by telling yourself to be neutral.

Never believe the media immediately, be smarter than that. Instead, use the media to your advantage such as sharing your opinions about something.

Putting Conversion Theory To The Test

Theories are great when there exists an actual way to prove them. The we can determine if the theory was true or not.

Take for example when someone builds a website. In most cases the website owner wants to get the people on the site to take a certain action. A common goal is to obtain user’s email so that a relationship can be created between the website owner and the email subscriber. Using a sales funnel the ultimate goal of this partnership is usually to sell the subscriber something of value, and in most cases sell repeatedly throughout the life of their connection.

increasing-profitsIn such an example the website owner will have a conversion rate target. The conversion rate is the percentage of website visitors that convert into email subscribers. The higher this ratio the more subscribers the website owner will gain from the same amount of website visitors. So obviously they want the value of this ratio to be as large as possible.

Now when the website is first being built we have no way of knowing what the actual conversion rate of a website will be. We can guess and predict what the value may be, however all of these assumptions will simply be a guess. Taking into consideration the vast amount of case studies and data that has been collected and shared by others around the world on conversion rate optimisation, an educated guess may be achieved. However a guess none the less.

Only when the site is ready and made live can a real world test be put in place to test the theory. Will the educated guess match the real world data? It will most likely be close if it came from an experienced internet marketer.

At this moment we enter another opportunity for a theory to enter the plan ahead. As we mentioned the website owner wants his conversion rate to be as high as possible to gain more email subscribers. So he sets out on a mission to increase his websites conversion rate.

To achieve such an increase he must seek our a conversion rate optimisation service provider to help him achieve his goals. Through extensive research and experience on the subject an expert team will put their theories to the test, ideally one at a time.

A conversion optimisation expert can quickly scan a webpage and can not only identify chances to the page that will improve conversions, they will also know which changes will have the greatest impact. Of course even the most experienced on this subject still holds theories in their mind. Using past experiences they can improve the closeness of their theories to reality, however even they will not know the true outcome until after a test has been completed.

By only testing one change at a time they test their theory that their proposed change did in fact improve conversions. Of course if it did not then it is just a simple case of reverting that change back to the original state and trialing another change. While this seems harmless if you were making many wrong assumptions then you are not improving your conversion rate at all and are making very expensive errors. This is why you should always employ the services of an experienced conversion rate optimiser to gain the best outcomes for your goals.

If We Build It – They Will Come. Really?

Surely you have heard of this saying.

If we build it – they will come.

Crowd-with-hands-upIt is often said while talking about launching a new business or product. Of course it sounds like it originated a very long time ago when they may have been talking about building a stadium for a sporting event. Regardless, the overall meaning of this saying, or theory is the same.

The theory suggest – all that is required is to provide or offer something and you will attract people who want it. The classic “Supply and Demand” model of business that we all learnt in school. However it is not always that easy. Especially in today’s super competitive markets.

Often this is the start of a brain flash of a new million dollar idea (well they wish). Someone thinks hey all I need to do is create this thing, people will flock to me to buy it and I’ll be rich!

However as any new business owner soon realises, simply offering a product or service does not magically put food on the table, so to speak. We know this as there are countless of businesses all around the world that have fantastic products and services for sale that can literally change the world, however they don’t have the marketing or exposure they need to be found, and unfortunately they end up going out of business.

So while people may have great ideas and they believe that all they need to do is to create their product or service and people will come, unfortunately this is not always the case.

So when will this theory be true?

On the flip side this theory can and does appear to be true quite often. However what we don’t usually hear about it all the other background work that goes on to achieve such a success story. Well then, lets have a look at some of these initial steps that need to be taken to ensure a flawless success.

  1. A suitable market is identified
  2. An problem is found that this market complains about.
  3. You locate or develop a product or service that solves this issue
  4. You market this product to this market by getting a message directly to them
  5. If marketed correctly the market will understand that they need your product in order to solve their problem and then they will come to get it.

Of course we can go into more specifics for each point but you get the picture. By doing the initial market research before launching such a business idea you will have much greater chance of achieving success.

Then you will be able to reap the benefits of having a product or service that many people will track you down for.