MediaPost reports, "For all the incursions of new digital media, television remains the "greatest" overall media experience among consumers by a margin of nearly two-to-one over the next most dominant medium, the Internet. But asked, which medium they "prefer" the most, more consumers would choose the Internet."

The research also found that while TV still is the first medium Americans "turn to" and the one they consider "easiest to use," they consider the Internet to be the one that is most "informative," and perhaps more importantly, the one that offers the "greatest control."

Preferred Over All Others

TV 39%
Magazines 2%
Newspapers 8%
Internet 40%
Radio 4%

All Are Equal 12%

Source: InsightExpress. Base = 500 people surveyed online on Sept. 17, 2004.

Now this is really interesting....

While 42 percent of non-DVR owners cited TV as the first medium they "turn to," only 33 percent of DVR owners cited it. Conversely, a greater number (40 percent) of DVR owners said they turn to the Internet first than non-DVR owners (33 percent)."